The recent financial crisis has forced many of our fellow citizens to seriously review their views on life and plans for the future. It became clear that losing one’s job is very simple, and one needs to rely only on oneself. While many companies closed down and stopped production, some still managed to successfully survive this difficult period and even expand their business. The secret to success is simple – the right direction. More and more often people think about creating their own business, and the question arises, how successful will the initiative be? What areas of activity are most relevant? What services and products will be most in demand in the near future? So, we will consider the most popular and effective in terms of profitability options for small business. Now the following types of business are relevant: 1. First of all, it is a variety of small enterprises in the service sector – trade stalls and tents, mini-shops, roadside cafes and fast-food at gas stations, pharmacy kiosks. Their prevalence is explained by the constancy of demand – regardless of the political regime, political system, season and state of the economy, people want to eat, get sick, need at least the simplest clothes and shoes. By the way, funeral services agencies also belong to the category of “business all the time” – whatever one may say, sooner or later everyone will need them.2. In a small town you can open a pawnshop. Such services are also in constant demand and are now very relevant. By the way, in order to increase profitability and offset the cost of renting a room, you can also offer some other services in the same room – photocopying, for example, or selling office supplies, small office equipment, car accessories, etc. 3. Recently, a business related to rental services has been very relevant. Moreover, you can rent any expensive items – clothes, jewelry and accessories, carnival and holiday costumes, expensive or original cars (for various celebrations, for example, weddings). Now you can rent almost everything for which there is a demand, but at the same time its price is quite high, and not everyone can easily buy such a thing.