Total in the category: 48 types, investment sizes: from 5 500 and up to 10 250 000 rubles.
We consider small (up to 50 thousand inhabitants) and medium (50-100 thousand) cities to be the “Small City” in the context of the features of doing business here at the Moneymaker Factory. In Russia, these include 935 settlements (or 85% of the total number of cities).
The relatively low level of salaries (the towns that live around the oil and gas industry are an exception) creates the preconditions for inexpensive labor. The same factor causes a low level of purchasing power (size, quantity, repeatability of purchases less). The structure of demand is made up of the usual goods and services, for narrow-niche goods and services, as a rule, there is no place in a small city (for example, vegetarian is unlikely to go vegetarian restaurant). Low turnovers, limited customer flow, development ceiling (if it is only about meeting local market demand). Low start-up costs (low rent, low advertising costs). Importance of reputation. You must always think about reputation, as in a small town, word of mouth works perfectly, which can both raise and kill a business. The low cost of labor allows you to create a production base to satisfy a district, regional or even all-Russian market.