What is a chain reaction?

1. Evernote, $ 1 billion. Startup is an online service for creating and storing notes. The startup was founded in 2006, and in 2008 the very first version was launched. In the same year, the company was on the verge of bankruptcy, but successfully taxied out of the financial hole, thanks to investments from fans of this quality service. And already in 2012, Evernote was on the list of the most expensive startups.

And although since then the company has repeatedly faced various difficulties, but, despite this, it managed to attract three times as many investments as it had before 2012. The secret to successful startup promotion is that the creators sought to adapt the Evernote mobile application to any new devices that entered the market. Thanks to this strategy, the Evernote application was always one of the first in the list for the new device almost immediately on the day of its release, and users downloaded it very actively. Now the service is used by over 100 million people.

2. The Honest Company, $ 1 billion. In 2011, Jessica Alba, a Hollywood actress, decided to create her own company that would produce environmentally friendly and safe baby hygiene products and cosmetics. For 5 years, the project has gained simply cosmic popularity among young mothers.

Jessica Alba herself is actively involved in the life of the company – she is the face of the brand and always tries to find time to communicate with her clients. The Honest Company has attracted more than 0 million investments.

3. Telegram, $ 1 billion. The startup, created in St. Petersburg by Pavel Durov, soon took a leading position in the messenger market. The idea of ​​creating Telegram appeared in 2011, and it was launched and began active promotion in 2013. A month after the launch, the messenger gained 1 million users.

The messenger was conceived as a service for safe communication, correspondence in which no special services would be able to read, and its launch and promotion was carried out under the slogan “Let us regain the right to privacy”. The idea itself at that time was very popular in the West and in Europe due to scandals in the press about the availability of private data to special services, so Telegram quickly won the sympathy of users, first abroad, and then in Russia. Now the Telegram messenger has more than 100 million users worldwide.

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